Customer Success Manager – Agriconnect Portfolio
Farmers Guardian LtdAgriconnect is the UK's largest multi-platform agricultural information business, connecting the people, businesses and communities shaping the future of agriculture.
Our brands reach across the UK's major agricultural sectors, including arable, dairy, livestock, agricultural machinery, finance and equipment. From trusted media brands and content to industry-leading events and commercial products, we connect audiences and businesses in ways that create real value.
Agriconnect is part of Arc Network, a global B2B events, data and media platform backed by investment funds managed by EagleTree Capital. Arc operates more than 150 events each year across HR technology, agriculture and food, financial services and investing, and education technology, with more than 350 colleagues across the UK, US, Netherlands and Singapore.
Reporting to: Head of Marketing – Events
Location: Preston or London (two days per week onsite, flexible on which office)
Contract: Full-time, permanent
Role Overview
An exciting opportunity has opened up at Agriconnect, part of Arc Network, for a Customer Success Manager. This role manages the exhibitor and visitor journey across Agriconnect’s events portfolio, combining customer support, sponsorship growth and account management with email marketing, automation and social media delivery.
Working collaboratively with Sales, Marketing and Operations teams, you will make sure exhibitors and visitors get a great experience before, during and after each show, while also driving commercial growth through rebooking, upsell and pre-book campaigns. Success will be measured through exhibitor and visitor satisfaction, sponsorship and stand rebooking rates, and campaign engagement.
Customer Success & Account Management
- Manage the Customer Success inbox, responding daily to exhibitor and Sales queries including password resends, E-Zone support and contact, stand or company name changes.
- Check for new exhibitors daily, send login details and add them to the relevant Welcome Series.
- Act as a day-to-day account manager for exhibitors, building relationships that support renewal and rebooking, and gathering feedback throughout the show cycle.
Sponsorship, Rebooking & Growth
- Own delivery of sponsorship and media packages across the show portfolio, keeping trackers current and deliverables tagged to the right owner through to completion.
- Create and deliver pre-book, rebook and upsell email campaigns to encourage early stand bookings, renewals and package growth.
- Support the Sales team with sponsorship queries and help identify growth opportunities from exhibitor engagement data.
- Manage relationships with media partners, coordinating agreed deliverables and monthly asset planning.
Email Marketing, Automation & Social Media
- Own and maintain exhibitor and visitor communications plans, building email automation and nurture workflows including welcome series and pre/post-show journeys.
- Plan and schedule social media content for exhibitor, sponsor and visitor campaigns, including Gleanin links to encourage social sharing.
- Work with exhibitors throughout the year to create video content and interviews promoting their presence at the show, working with the video team where relevant.
App Adoption, Feedback & Insight
- Promote the show app to exhibitors, encouraging early login, lead scanner use and post-show follow-up on captured leads.
- Set up and manage exhibitor and visitor surveys across the show cycle, analysing results and sharing key findings with Sales, Marketing and Operations.
- Use feedback and engagement data to inform improvements to the exhibitor