Marketing Technology Implementation Specialist

Key Responsibilities

• Support end-to-end CDP implementation projects, from discovery and requirements gathering to go-live and post-implementation support.
• Translate business goals into scalable CDP use cases, ensuring alignment with marketing, CRM, data governance, and IT teams.
• Design and implement integration flows between CDP and various systems (Web, mobile, ad tech, analytics, etc.).
• Guide clients on data ingestion, identity resolution, segmentation, and activation best practices.
• Configure CDP features such as audience segmentation, real-time personalization, customer journeys, and reporting.
• Work closely with client stakeholders, developers, and vendors to ensure smooth implementation and troubleshooting.
• Provide training to clients and internal teams and maintain detailed implementation documentation.

Essential skills and experience:

• Experience working in a consulting environment and/or digital agency, ideally in MarTech, Digital analytics implementation or data-related roles.
• Strong problem-solving skills and ability to think critically in complex technical environments.
• Demonstrated experience with technologies and processes related to marketing automation, personalisation, and data orchestration.
• Hands-on experience with popular analytics tools and tag managers such as Google Analytics (GA) and Google Tag Manager (GTM).
• Proven experience in web and mobile app tracking implementation and optimization.
• Solid understanding of data analysis and reporting, with an ability to translate insights into actionable recommendations.
• Ability to translate business requirements into high-level solution design, aligning technical capabilities with strategic objectives.
• Familiarity with front-end coding technologies including JavaScript and HTML.
• Excellent organizational and time management skills to handle multiple client engagements simultaneously.
• Strong analytical mindset with attention to detail and data integrity.
• Effective interpersonal and communication skills, with the ability to collaborate across teams and with clients.

Nice-to-Have

• Experience as a technical consultant, preferably with direct client-facing experience in solution delivery.
• Experience implementing Customer Data Platforms (CDPs) across various marketing and data ecosystems.
• Solid familiarity with the Martech landscape and trends, including emerging tools and practices.
• Hands-on experience working with marketing data, including audience segmentation and activation use cases.
• Familiarity with advertising technologies and platforms, including DMPs, DSPs, SSPs, Adservers.
• Knowledge of modern privacy practices, including cookie deprecation, cookie management, consent data, and privacy regulations such as GDPR and CCPA.
• Understanding of database technologies, including the differences between structured and unstructured data, data lakes and data warehouse.
• Working knowledge of APIs, API architecture, and webhooks, with the ability to understand and troubleshoot integrations.